View Full Version : Product Perception - Part II

14-10-2004, 11:08
Many thanks to those who voted/responded in the first thread. Still leaving it open because I'm still curious to the thoughts on it. If you haven't read it, read it first before voting here.

Again, given the choice between only the two listed above, which would you choose and why?

14-10-2004, 11:22
i will still go for nectar...because "drink" sounds like let's have a drink...there is a "bar/cocktail" connotation
I had a look to others comments about sweet/ sugar = nectar...but isn't a baby a litllle sweet/sugar thing? ;) i'm not a mother but...if i was i think i'll go for nectar! because i want something sweet and noble for my baby :agree:

14-10-2004, 11:28
If we are talking about English language, then "drink" usually is perceived to be a thin liquid containing water and sugar as well as juice, whereas "nectar" is a more desirable product as it tends to be thicker in consistency due to addition of fruit pulp etc.

Again, though, in many markets including Russia, there are clear definitions (either by law or by custom) as to what term you can use for what product.

Just a parallel situation - yogurt here must contain a certain proportion of live cultures. WimmBillDann therefore has a product called "yogurter" (I forget which line it is - might be Chudo) and Ehrmann has a product with a similar designation that is based on yogurt but does not match Russian standards for true yogurt.

14-10-2004, 11:33
Oh this is getting complex ! I voted for drink this time !! Reason is that I read Sfj's comment on the fact that its a carrot and you cannot get nectar from a carrot ...

14-10-2004, 11:34
I didn't vote for either here.
'Nectar' sounds wrong.
'Drink' sounds cheap.

14-10-2004, 11:37
I prefer "drink" - it sounds clear and refreshing... and "nectar" sounds sugary and disgusting if you imagine lumps of carrot in it..

14-10-2004, 11:40
I am for juice, i explained why in the previous thread. Also, I share Bear's opinion reg. certain standarts what is juice and what is nectar and what is drink which you cannot ignore.

14-10-2004, 11:53
I have to go with 'neither' as well. Nectar (even to my American English perception) brings up the thick-syrupy-sweet image to me, wrong-o for my kid. Drink gives...well, a rather ambiguous and at best bland association. 'Apple Carrot Juice' still gets my vote, regardless of whether or not the product is intended for children.

14-10-2004, 12:09
Drink will be translated into Russian as , which will be immediately interpreted as almost 100% artificial. AS Polar said there are standards for every product category, for instance: juice contains 70% of natural ingredients, nectar has to contain not less than 50% of natural ingredients, drink at least 30% (figures are very approximate, check them with your specialists) Ull have to name the product according to its natural characteristics.

14-10-2004, 12:35
None here are more aware of the standards that have to be adhered to more than I, believe me on this.

It is one of the reasons I am asking a question.

14-10-2004, 12:42
If these standards allow you to implement different names for one and the same product I think it would make sense to see the sales statistics (your \ competitors) and find out what is best selling.

14-10-2004, 13:04
There should be GOST standarts for drinks on the Internet, you can check them.

14-10-2004, 13:13
Assuming all terms translated into Russian and leaving out standards for now:

1) Nutritional:

Highest: Juice
Middle: Nectar
Bottom (and I mean WAY down there): Drink

2) Natural Taste; "naturalness" in general

Same as above

3) Reliability, familiarity, another word I'm looking for here and am blanking out - will call it "goodness" or "wholesomeness":

Same as above

4) Sweetness

Highest (sweetest): probably nectar as see below regarding drink

Middle: drink, but "napitok" conveys an artificial, sickly sweetness

Bottom: juice, due to associations with grapefruit etc as well as the fact that some brands and samples of orange juice have a tartness to them.

14-10-2004, 13:56
Humm, Nectar sounds sweet and sticky, not good for teeth. Drink is slightly better but even then suggests a certain amount of artificiality and high sugar content.

14-10-2004, 14:55
my two kopecks: i think drink sounds artificial, like that "orange drink" that we used to get in school cafeterias. it was orange. it was a drink. but it had zero in common with fruit or anything from nature.
nectar sounds "pithy," it would be ok if they were both fruits, but carrot juice is carrot juice, not nectar.

DJ Biscuit
14-10-2004, 16:20
Both sound wrong.

Carrot nectar, I mean does that exist?

And drink as someone says is bland,watery and rather non descript.

But what do I know I don't have children.

14-10-2004, 16:43
OK, I spoke ot my misses, she called 5 or 6 of her mother friends and they ALL agreed Nectar woul dsimply be ignored, they percieve it as unhealthy, syrupy and to sugary... they always go for as much natural as possible, juice sounds natural.....

14-10-2004, 17:26
Originally posted by moscowmail
OK, I spoke ot my misses, she called 5 or 6 of her mother friends .....
Len, you overdid it :D

14-10-2004, 17:28
Actually, he ought to submit a bill for his services - six completed surveys is hmmm...300 RUR or so ;)

14-10-2004, 17:29
i hope so, at least you gave a hint ;) :D